NASCAR scraped bottom. Every sport has a very passionate fan base. We have 36 races after Phoenix to model out our network numbers before they start to plan for the 2023 (negotiating) rights cycle. This Talladega tv rating doesnt add up FOX has been averaging -500,000 viewers for all of their races this year Theres no way the Talladega viewership couldve increased over 2022, when NASCAR was actually seeing slight increases. In fact, the sport will have tremendous momentum going into next season after its playoff numbers did pretty well compared to previous years. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. (Photo: David J. Griffin / Icon Sportswire via Getty Images). NASCAR Daytona 500 ratings and viewership dating back to 1979, the first year the race was televised in full. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. I also think it's healthy just in terms of the interest. And I feel like were peaking at the right time, for sure. So there is a direct correlation between our viewership trends and the advertising revenue that is attributed to our property. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Please have NASCAR contact me ..Im serious.. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). We feel pretty good about where were trending for those discussions with Fox, NBC and anybody else. I dont think were ever content with where we are, but I think in the environment that were in, were really pleased with the stability of those numbers. And they demand a network window. The NASCAR Cup Series rolls into the Mid-Atlantic to take on the Monster Mile on Sunday. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott [+] Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Chase Elliott, for example, recently voiced his opinion on the matter. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. Thats the first time that has happened since 2009 where well have more network races than cable races. Then you can access your favorite statistics via the star in the header. Part of it is just because of the changes in the media environment, those network windows are more important. Try a week on us. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. Herbst spoke with The Athletic before the Cup Series championship finale at Phoenix Raceway about a number of topics: ratings, NASCARs relationship with Fox Sports and NBC Sports, future negotiations, whether a Cup Series race could exclusively be aired on a streaming platform, why NASCAR feels it is one of the most stable sports leagues on television and why its well-positioned to see a growth in viewership in 2022. And thats with a rain-impacted Daytona 500 in 2021. UPDATE: Sunday's NASCAR Cup Series at Phoenix scored a 2.8 rating and 4.6 million viewers on FOX, down 15% in ratings and viewership from last year (3.3, 5.4M), down 30% and 31% respectively from . Up until the middle of the 21 st century the. This is a BETA experience. Certain races you could name are more tradition-rich than others. Racing, like basketball and other sports, has seen year-to-year ratings decline. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. Saturday's NASCAR Xfinity Series race was shown via FS1. Any change that we would make would be done just like anything else, with a lot of input and feedback from the industry, teams, tracks, and we have fan council research we rely on a lot, and nothing that we would make would be sudden in nature. I think that the momentum is good. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. Our intent is to make our content as broadly available to our fans who are watching NASCAR as they are consuming content. How NASCAR is presented on television by its partners is a hot-button topic, including among some of the industry. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. Motor Speedway. I think that both Fox and NBC have done a great job in surrounding their booth with the right talent, the right expertise. However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. (Keep in mind last year's audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.) You will find all of your NASCAR ratings coverage at Sportsnaut. Is that directly because of television and trying to capture more viewers? Whats been the reaction from teams as you walk them through this? Are you interested in testing our business solutions? Nick Bromberg updated the viewership of the past several years, tweeting: The Wise Power 400 at Auto Club Speedway in Fontana averaged a rating of 2.61 and a viewership of 4.570 million. This year's race at . Lets take a deeper look at the data from the last five years. So if we were going to have a partnership with a company the likes of the Fox Corporation or NBC Universal, there needed to be a significant allocation of our races that went to cable to have a network partner as powerful and blue chip in nature as each one of those. The statistic depicts the average national TV viewership in the U.S. for selected motor . What is NASCARs perspective on this criticism? There are certain deals that we could not do. If you look at average viewership for a network race for NASCAR right now it is 3.7 million viewers, the average viewership for cable races is 2.3 million viewers. Related: NASCAR power rankings during the 2023 season. You mentioned evolution. And a lot of that will be dictated by the penetration levels that are there at the time of the year. The NASCAR race today is set for a noon EST start time and will air on TV via FOX Sports 1. I think that an answer that I would give you today in 2021 probably isnt going to hold up in terms of where the world is in 2023. This year's race peaked at 10.57 million viewers during the final laps from 6:30 p.m. to 6:45. Flat is better than down, but. Now, in large numbers, races and games are being watched on cell phones, computers and other mobile devices. NASCAR has suffered with declining attendance for years from its heyday in the early 2000s, when it was routinely drawing crowds well over 50,000 to 100,000 essentially for every Cup Series race. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. Jordan Bianchi is a motorsports reporter for The Athletic. [Online]. The news sort of heads downhill from there. Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. After years of decreasing numbers, a boost in viewership is very positive. We needed them in 2020. Website (racingnews.co), SportsBusiness Daily, Sports Media Watch. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Lets take a look at the data more closely. If we were to run a typical race at 1 p.m., were going to get about 10 percent fewer viewers at 1 p.m. than we would at 3 p.m. In, Website (racingnews.co), und SportsBusiness Daily, und Sports Media Watch. This is a BETA experience. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. The 2020 and 2021 Daytona 500 were rescheduled due to inconducive weather and they happened on Mondays. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. The Sporting News is tracking live updates from Monday's race at Dover. So too did Denny Hamlin. I ask this question because two of the last three races (prior to Phoenix), at Texas, at Martinsville, were 3 hours, 42 minutes and thats in the fall against heavy competition. Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Feel free to sort the table by column, or if you'd like to compare races at a certain track, television network or any other metric against other races with that same metric, simply type it in the search bar above the chart and your chart will be limited to just those races. From an ad sales perspective: Ad Sales for Fox completely sold out every single ad unit on big Fox or FS1 throughout all of 2021. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. Steve Phelps said, We are going to have our most successful year on TV, weather permitting, that weve had in a long, long time. Hes very bullish on 2022 and where he thinks the ratings are going to be. That race had 1,279,000 viewers with a rating of 0.72. How critical is it for NASCAR to have a good 2022 in terms of viewership as you look ahead to negotiating the next TV contract? And then, we run almost all the way through November with only one off weekend in 2022. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Home Motorsports NASCAR NASCAR scores increase at Talladega, LONG POND, PA - JULY 28: A general view of the NASCAR logo on the wall during the Monster Energy NASCAR Cup Series Gander Outdoors 400 on July 28, 2019 at Pocono Raceway in Long Pond, Pa. (Photo by Rich Graessle/Icon Sportswire). Of all the places for Ryan Truex to absolutely turn in a career day, the 31-year-old led a dominating 124 of the 200 laps at his hometown Dover (Del.) TV ratings are no longer the end all be all for NASCAR. Too many breaks in the race for me to keep watching. (Photo by Robert Laberge/Getty Images), But it's an uphill fight for us and a lot of other sports properties. He swept both stage wins and ultimately took the checkered flag an impressive 4.8-seconds ahead of the field to claim his first career NASCAR [] Find your information in our database containing over 20,000 reports. And Id say our perception as a property has been turned on its head over the last two to three years. Over the past 10 years, NASCAR has lost nearly 7 million viewers in the sport's most popular race, the Daytona 500.While the 2019 NASCAR TV ratings still appear to be in a slight decline, there is a silver lining; a majority of races increased in TV viewership from . (The Athletic obtained data that confirmed Herbsts point). What really has allowed that change to be possible is a lot of the recent scheduling changes that weve made. We could shorten the season in terms of the number of races, which would have an impact on industry sponsorship, economics, the number of dates the tracks get, and certainly the size of our TV deal. For the weekend, Talladega placed second among sporting events behind the competing Kings-Warriors NBA playoff game on ABC (7.52M). Fans might be tired of the novelty of the playoffs. They hate all of the commercials. By the measurements used today, NASCAR then is in a very good place. Prior to 2019 ratings are also across NBC and NBCSN. I think that the relationship between our network partners and NASCAR has changed for the better. In some ways the Recession came at a most inopportune time for sports TV. Team sponsors are paying attention to that discrepancy as well, to the extent that those network windows continue to be as meaningful in terms of our viewership number. And frankly, OTT platforms offer access to a younger demographic than we have on cable TV today. Whats written in a contract isnt necessarily how the deal plays out over the course of those eight to 10 years. And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldn't attend as many races during the pandemic. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million. With four consecutive racing weekends down the line, analysis shows the four events have been the most-watched sporting events across the United States. The ideal entry-level account for individual users. Is that fair to say? Please do not hesitate to contact me. NASCAR saw season-long viewership increases for its Xfinity Series, which got an average of 1.04 million viewers and was up 9% from '20 and '19. Bookmark this page for NASCAR ratings as another year of racing is officially underway! And, obviously, the network window is increasing as well. Read more The advent of streaming services has further changed how sports are presented to viewers. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. Ratings predictions: NBA and NHL Game 7s, plus XFL v. USFL, News: Phoenix rights deal, CFP schedule and more, NFL Draft viewership rebounds from last year, Two-game night results in big numbers for Cup playoffs. Currently, you are using a shared account. It does not include any additional numbers from the networks. There can be more done to increase these playoff numbers too. It is now the first race that has been up when it is a direct comparison with no other factors affecting it, such as a change from Saturday night to Sunday afternoon. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Reported number of 4.682 million was adjusted to 4.336 million for 2022, 2022 on Saturday night, 2023 on Sunday afternoon, 2022 on FOX, 2023 on FS1. Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch. Last year, Indys start time was 1 p.m. Viewership of live sports in the U.S. 2021-2025 Viewership of live sports in the U.S. 2021-2025 Number and share of live sports viewers in the United States from 2021 to 2025 Digital live. But it is definitely important for us as a sport to be heads-down and doing everything we can in 2022 to make the biggest impact and position us well for 2023. I wouldnt trade anything that happened with Bubba Wallace winning at Talladega for the world, but that race ran on Monday afternoon on NBCSN versus on NBC on Sunday, which is always one of our higher-performing races. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. Subscribe to The Athletic for in-depth coverage of your favorite players, teams, leagues and clubs. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. Can you elaborate on why NASCAR believes that to be the case? This. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. Comparing those championship viewer numbers with NASCAR's biggest race of the year and it's even more troubling. April 29, 2023 at 3:55 PM. Another change for 2022 is that there are going to be more races on network TV, and on the NBC side races on cable are shifting from NBCSN to USA Network, which is in more homes than NBCSN (NBCSN is shutting down at the end of 2021). It's also down from March 2019 numbers. So if you think about where we were in 2018, when we started to make a number of the systemic and seismic changes to the industry between bringing NASCAR and ISC together and SMI going private, I think if you think about where we were in 2018 following a wave of driver retirements Jeff Gordon, Tony Stewart, Dale Jr. that certainly had an impact on viewership. The NASCAR Cup Series race at Las Vegas is down slightly from late February race in 2021. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. Average U.S. TV audience of NASCAR races 2019. ET start time, and was probably two points off the season average based on where we expected that to be. Those numbers of course, dont tell the entire story. (Photo by ISC Images & [+] Archives via Getty Images). Brian Herbst is the senior vice president for media and productions for NASCAR. NBC, we performed exceptionally well for them on the broadcast side, on the cable side; our OTT product, TrackPass, has doubled our expectations in 2020, tripled some expectations in 2021. But experts say the reasons are multitude. While NASCAR consistently ranks at or near the top of weekend viewership for all sporting events, the decline in raw numbers comes at an inopportune time. FedEx might not like, but at least you could fill that big booth on ur podcast. If you are an admin, please authenticate by logging in again. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. Despite the drop in their record, the Phoenix race was the talk of the town that weekend as well as the most viewed event in the United States. At the start of the 21st Century NASCAR TV ratings meant everything. Fortunately, for the first time in NASCAR history, that narrative has changed due to the 2022 season. When we turned around that viewership narrative, I would say in 2019 and 2020, we started to see new brands come back to the sport. It was a successful year as the sport averaged over three million average viewers per race. And those ways that didnt always involve traditional broadcast TV. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. The ESPN and ABC broadcasts increased 26% and 8% respectively . NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. NASCAR announced recently that start times for next years races, largely across the board, are going to be later. Nielsen slowly began to develop ways to measure who was watching what, and how. I think probably too early to tell. These numbers were slightly lower compared to the 2019 Daytona 500, where they recorded a viewership of 9.17 million. It has slowly grown, winning the hearts of many and keeping them glued to the screen until the action is done. Certain segments of fans, and media, began to cry that sky was falling. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Daytona 500 ratings history (1979-present), 1979-2004 numbers from Sports Business Daily. I love the sport and breaks my heart to watch it spiral downward .. We will be a linear TV property, traditional TV property, through 2024. As a Premium user you get access to the detailed source references and background information about this statistic. I do think its fair to think about a race length that was typically 500 miles and are we holding the attention span of a younger demo before a 500-mile race. So from 2018 to 2021, and Im projecting lets say what was a projected flat number for Phoenix, will be around a decline of 7 percent. "Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers)." Theres been some thought that maybe getting out of the NFLs way a little sooner could boost ratings. But excluding the Daytona 500, which was impacted by an hours-long rain delay, viewership (2.866 million average excluding Daytona) is on par with 2020 (2.91 million average) and 2019 (2.871 million average). So that's household using televisions. This years Daytona 500, which was won by Austin Cindric, NASCAR averaged a total viewership of 8.9 million. Herbst is tasked with putting the puzzle pieces together made all the more challenging because NASCARs current contracts with Fox Sports and NBC Sports expire at the end of the 2024 season, setting up pivotal rights negotiations that will begin in the spring of 2023, shaping NASCARs direction in both the short and long term. As soon as this statistic is updated, you will immediately be notified via e-mail. This text provides general information. But because were such a large property, such a scalable property and were delivering these 3 million viewers, if we didnt have later start times we would be down viewership almost every single week. Are 36 points races plus two exhibition races a right number for television or is that something that you could see tweaked? You have to look at the penetration levels and the trajectory of those platforms at the time that we do our rights deal. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). The media landscape has evolved over the course of the last eight years. Are you as bullish? Related: Phoenix race results from March 13, 2022 (NASCAR Cup . They are now just one part of a bigger picture: one pixel of a screenshot. FILE - Chase Elliott (9) looks on prior to a NASCAR Cup Series auto race at Charlotte Motor Speedway, Sunday, Oct. 9, 2022, in Concord, N.C. The 2022 NASCAR season concluded at Phoenix Raceway when Joey Logano was crowned as the sports second active two-time champion at the top level. The back-to-back increases coincide with the return of Chase Elliott from injury (though it should be noted that the first of those gains at Martinsville last week can be attributed to a shift from Saturday night a year ago to Sunday afternoon). The Camping World Truck Series averaged 594,000 viewers, up 16% from '20 and 13% from '19. Its a great viewership opportunity. Statista assumes no data than referenced in the text. From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. The other scenario that we could do is run midweek races, which we were forced to do in 2020. Business Solutions including all features. The future of NASCAR is bright and will likely run through FOX and NBC moving forward, as stated during the State of the Sport address last week. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. All of these numbers are the raw total from each rating release throughout the season. It also ranks as the most-watched NASCAR race of the season outside of the Daytona 500, a distinction usually held by the first post-Daytona race. The only thing on Elliott's mind this weekend is winning as he returns to racing at Martinsville Speedway after missing six races with a broken left leg sustained during a snowboarding accident. The network windows and broadcast windows have never been more important than they are in 2021. So even if were competing versus the NFL, we hold up pretty well. Do your television partners, NBC and Fox, have the same viewpoint in regards to your television ratings? There are a number of soccer properties out there that are shifting to direct consumer; we will not have an all-out shift to direct consumer. However, the 2022 season represented very notable numbers. So if you look at where we were in 2021 from a viewership perspective, where were going to net out versus 2019, were actually flat from a viewership perspective if you take out the Daytona 500. Note: This interview has been edited for clarity. Fair to say midweek races are probably an idea thats come and gone? Has either Fox or NBC indicated that theyre interested in re-upping? With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. I have been around and covered NASCAR for over two decades. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly.
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