After positive feedback from family and friends trialing early test versions of the product, OSullivan flew back to Korea in late 2018, visited the countrys largest pear juice factory and put in an order for 50,000 units of what hes now selling as Bae Juice. The nightlife vibe is very much still alive and well, and its honestly relieving that we all seem to remember how to have fun. It has reached more than 1000 retail points of sale in less than 18 months after initial launch. Its not a cure-all and you cant expect miracles from this stuff but if youre looking to feel slightly less like a trash-person the day after copious alcohol consumption, its probably a sensible option. To have our products which nobody had ever heard of 18 months ago in almost 1000 stores is something were really proud of. Woolworths assistant category manager for juice, Annie Lombardi, said the brand would be a great addition to Australian stores. All times AEST (GMT +10). View available times. As for the flavours, expect Australian Almond Splinter, Roasted Coffee truffle, Pepe Saya Cultured Butter truffle, Vanilla Bean Truffle, Liquid Caramel, andFresh Raspberry Truffle. If you require specific information to assist with your purchasing decision, we recommend that you contact the manufacturer via the contact details on the packaging or call us on 1300 767 969. Obviously. Before we begin, you might be wondering, what on earth is this Bae Juice? where to find bae juice in woolworths. Feb 16, 2021 Bae Juice lands 600+ store deal with Dan Murphy's and BWS Following the recent 987 store deal with Woolworths, the Bae Juice team have landed another huge milestone confirming 240 Dan Murphy's stores and 400 BWS retailers across Australia. It tasted healthy, natural. Source: supplied. It knows its audience. SmartCompany is the leading online publication in Australia for free news, information and resources catering to Australias entrepreneurs, small and medium business owners and business managers. It turns out though that the study was not in fact a study at all. Everyday & Other Services. I dont know whether it was the Bae Juice or the intoxicating energy of Bar Bambi (or both! Deeply Shocked and Saddened MasterChef Australia Judge Jock Zonfrillo Has Died Aged 46. OSullivan says he was refreshing his email minute-by-minute before Woolies signed the dotted line, having waited a week after the decision was delayed. Make the crust. Give the kids the gift of adventure this Easter, with Koko Blacks Burrow of Hidden Treasures. Buy here. A trip overseas to meet his girlfriends family ended with the discovery of liquid gold for young Melbourne barista Tim OSullivan. Get the latest from Thrillist Australia delivered straight to your inbox, subscribe here. I was so aghast I nearly fell out of bed (which would have probably given me the headache I was missing). It wasnt only the media who jumped on this, as Bae Juice and competitor brand Pre Pear (arguably a better pun) both got their start through reading this and both cite the information as the science that backs up their claims. The sweet, syrupy flavour was refreshing and as the juice made itself at home in my stomach, I got the impression it was there to help. Two double zinger burgers, fries and large cokes later, we were in an Uber on our way home. The catch of this juice? Bae Juice, however, is only sold in 120ml pouches. Crush your graham crackers and mix half with sugar and melted butter. But perhaps they can still be the days! Did it work? said my excited housemate as I trundled downstairs. 2023 We go to the nearest bar and decide to swap to wine because usually thats a pretty hangover-inducing choice to make. The Koreans ought to know a thing or two about drinking as they are by far the worlds heaviest drinkers, consuming more than double what the Russians drink. For instance, Zeno Functional Foods developed a protein bar (SOBAR) that is said to reduce alcohol absorption through the formulation of milk protein and insoluble oat fibre, which holds alcohol in the stomach longer so it can be more efficiently inactivated before its absorption. Beverages As we walked down Flinders Lane, we realised that we were, infact, quite tipsy, so we did the only appropriate thing: went and got a late-night Maccas feed. Korean pears contain factors that act on the key enzymes involved in alcohol metabolism, alcohol dehydrogenase (ADH) and aldehyde dehydrogenase (ALDH) which help to speed up alcohol metabolism and inhibit alcohol absorption. So they were essentially doing a marketing exercise, one which may have got a little bit out of hand. We were full of energy and banterwe were even busting out some dance moves from our perch up at the bar. Thus if something promises to allow me both my cake and eating it, I will be more than happy to accept the challenge. Having said that, making sure you eat a decent meal and consuming plenty of water while also getting a fairly early night will also do wonders for your hangover. But the founders had no marketing experience, given Mr OSullivan was a barista by trade, Ms Do a hairdresser and Mr OSullivans best friend Mr Gostencnik, who also joined the team, was a real estate agent. 4.81 from 47 votes Print Recipe Pin Recipe Prep Time 10 mins Rest 2 hrs Total Time 2 hrs 10 mins Servings 8 Ingredients 1 3oz lemon Jell-0 1 cup boiling water To read more on the Bae Juice story, click here or visit baejuiceaus.com.au. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Get the latest business news, funding information, and expert advice. In early 2018, the cafe co-owner jetted off to South Korea with partner Sumin Do, now 25, and was introduced to a local tradition that would soon become a lucrative business idea. Gostencnik told us: We saw how big of a market it was in South Korea.. Free to sign up. BWS is a liquor retailer in Australia owned by Endeavour Group, with more than 1,000 stores nationwide. I wanted to find out further though what exactly was going on here despite Tims probably accurate warnings that people are less interested in the science and more in having a working product. Sunday morning came. ), but at no point did we feel too tired or too drunk. The Woolworths deal was negotiated by FMCG consultants at Thrive-Collective, a decision OSullivan says was the right one, given how daunting the complexities of negotiating a 900-store deal were. In the first group, subjects had significantly lower blood acetaldehyde levels, a toxin that is thought to be responsible for hangover symptoms. Our site uses cookies. The real life-changer hit in October 2020 when we landed a full range at 987 Woolworths stores in Australia. I just couldnt believe it. Bae Juice, made in South Korea from Korean pears. The deal with Woolworths is proof that Bae Juice is making inroads in the Australian market, it is an indication that our strategy of building a portfolio of independents has been successful, it has been anchored by a surging consumer demand for our product, said fellow co-founder Liam Gostencnik. After 30 minutes, all subjects consumed 540mL of alcoholic spirits. Packed with the ultimate selection of chocolate treasures, this box is guaranteed to be the hero of any gathering. The bilby hamper is part of the new collection. Dan Murphy's is a . But, being English, I probably over-indulge on occasions when the situation presents itself and, as such, am more than familiar with the cosmic uncertainty and foggy, anxiety-ridden days that follow. I dont actually tend to suffer too badly from hangovers. Sydney fashion label Katie Perry has prevailed in Federal Court against popstar Katy Perry over a trademark infringement from 2014. Now on Body+Soul we really put our bodies on the line for the sake of testing. The packaging is vibrant, and colourful, just like the feathers of a peacock. | Technical / White Paper. "Bae Juice is 100% Korean pear juice. Although the papers do inculcate there is some support here, its not the same as having the nations leading research institute back them up. Our goal for the brand was to always make our product as accessible as possible for the consumer and Woolworths is an enormous step in the right direction to achieve this.. The results highlighted blood and maternity health benefits (the test showed the juice contributes to maternal tissue growth during pregnancy and to normal growth and development in children), reflecting the long-held beliefs about the juice in South Korea. One Broadsheet writer gave it a go in an attempt to eliminate headaches, dehydration and self-loathing. I am stockpiling sachets in my fridge and Im sure my flatmate thinks Im a little unhinged. Choose from almond mylk, macadamia white chocolate, mylk chocolate, and salted caramel eggs. The night in question I consumed two pear juices, per Tims recommendation for a bigger night as, unknown to me, none of my housemates had work the next day and were happy to continue pouring the vino until the early hours. Holding that first sachet of a brand we had created was crazy after taking such a risk it was the most rewarding day of our lives., RELATED: Utterly derailed: 500 stores to close. Its just been a process of figuring stuff out over time., NOW READ: Juicy deals and pear-shaped starts: How Tim OSullivan convinced IGA and FoodWorks to stock his hangover remedy Bae Juice, NOW READ:David vs. Goliath: Sugar-free drink brand Nexba wins Telstra Business Award amid plans to disrupt the soft drink market. The best part, its 20% off storewide right now. For someone that usually clears a day in the diary after a big night out, this was pretty massive for me. They have a freckled easter egg, mini egg cube, honeycomb flat eggs, macadamia butter crunch, salted toffee almonds and more. Ms Peacock is the brainchild of Lisa Morley, a trained pastry chef and chocolatier, so expect big flavours, and fine chocolates such as chocolate coated candied macadamias. Their caramel marshmallow eggs look like the real deal, and when you break it open, the yellow caramel resembles yolk. SmartCompany acknowledges the Traditional Owners of the many nations across Australia, and pay our respect to Elders past and present. This deal changes everything. I was heading into what would likely be a long and fairly purposeful drinking session on a school night. We woke up completely hangover-free. Other Co-Founder Liam Gostencnik adds, The deal with Woolworths is proof that Bae Juice is making inroads in the Australian market, it is an indication that our strategy of building a portfolio of independents has been successful, it has been anchored by a surging consumer demand for our product. "Some people were saying it . In the report, CSIRO professor Manny Noakes explains that Korean pears speed up alcohol metabolism and elimination or inhibition of alcohol absorption and reduce blood acetaldehyde levels, the toxic metabolic behind hangovers. Bae Juice product is a 100% pear juice which claims to reduce common hangover symptoms such as headache, dry mouth, and sore throat, when consumed before alcohol consumption. Juice Whether your giftee likes dark chocolate or speckled eggs, the Foraged Feast Gift Pack is the perfect gift for even the fussiest of chocolate lovers. Australia To be updated with all the latest news, offers and special announcements. It was a literature survey that CSIRO had done for the industry body Australian Pears in order to sure up nutritional claims and boost interest in eating the humble pear. Its a fun way to gift easter chocolates. A two-year old Australian firm behind a hangover-relieving pear juice product is looking to be listed in 3,000 stores by the end of this year including liquor stores. We investigate. Oceania Find the range here. Seven subjects were given the pear juice, while the other seven were given a placebo liquid. In particular, reductions were seen in blood acetaldehyde levels, the toxic metabolic thought to be responsible for the hangover symptoms when consuming pear juice prior to alcohol. In a region known for pot roasts and Jell-O salads, Native traditions and waves of immigration prove that Midwest food is anything but a monolith. You can opt-out at any time. Portland Interior Design | Kitchen & Bath Design | Remodeling. Sacred Taste Cacao blends Raw Amazonia Cacao with plant-based whole-food ingredients to create a unique and delicious drink. We realised we needed a marketing strategy so we started working with a graphic designer and had an e-commerce site up, we sponsored events over the summer and finally found our feet by January 2020, Mr OSullivan said. Bae Juice moves mainstream. The espresso martini includes A rich blend of Kettle One Vodka, Seven Seeds cold filter coffee and Mr Black coffee liqueurto be served in a Lindt bunny. I was intrigued, and decided to take this experiment further in pursuit of the noble calling of scientific understanding. All Rights Reserved. Bae Juice, the Aussie business popularising Korean pear juice Down Under, has inked a big deal with Woolworths supermarkets to stock its products in 900 stores nationwide from October. [Woolworths] was really into it straight away.. Probably too many people like me asking the same questions to the serious science body. Does it get any cuter than a baby rabbit and baby duck emerging from an egg? Dan Murphy's is a . Order 24/7 at our online supermarket If you are using a screen reader to navigate the Woolworths website please select the "Accessibility On" switch in accessibility settings. Coffee and chocolate are a match made in heaven, so Mr Black is teaming up with Koko Black to give customers a sweet treat. What is this headache you speak of? Terms This year, were all about supporting the little guy, and that includes our local chocolatiers who are doing some out of this world things with chocolate, including creating salted caramel easter egg cocktail kits, a vegan chocolate bunny, the fluffiest marshmallows, and chocolate bars infused with native Australian ingredients. This week, shoppers will be able to get their hands on the juice even easier, with the new partnership between Bae Juice and Woolworths. Bae Juice 100% Korean Pear Juice Price: $4.00 . Check out bae juice 100% korean pear juice 120ml at woolworths.com.au. Find out more about our policy and your choices, including how to opt-out. The product will range in 900+ Woolworths stores across Australia. where to find bae juice in woolworths. Fill up the fridge with your favourite refreshing beverages and juices, whether it's water, sodas, fruit juice, vegetable juice, non alcoholic beverages or specialty drinks. While not the most delicious thing Ive ever tasted, its really quite pleasant and I would choose to do it again. I remember so clearly telling our manufacturer, as a 23 year old we were going to get this amazing product in 1000 stores and be a big brand in Australia and its insanely rewarding to have partly completed that.. Integrated pest management produce is up to 30% cheaper and CERES owner Chris Ennis says it's outselling organic food among his green customer base by 150%. . To find your nearest store head to our website. Some of our customers even say it helps with cold and flu symptoms, Gostencnik added. Behind each door is a chocolate bunny or egg. Mr OSullivan said his story proved you didnt need a fancy degree to succeed. We went and had coffee, brekky, and then took a trip down to Woodlands in Oaklands Junction, for a spot of horse-riding. Product ratings and reviews are taken from various sources including bunch.woolworths.com.au and Bazaarvoice. The company hopes to reach AU$1.5 million (US$1.1 million) in revenue this year. more products. I know, its brutal. This family-run business handmakes all its chocolates and they ship nationwide. My first actions of the day mostly revolved around washing and dressing myself, not clamouring for a Gatorade. You will also find a Four Pillars Rare Dry Gin, and honey walnut bars, that are sure to turn some heads. It is now present in 987 Woolworths supermarkets, and earlier this year, signed deals for 241 Dan Murphy's and 400 BWS stores across Australia. We have worked seven days a week for the last two yerars, sacrificed every dollar we have made into this business and this is what we worked so hard for, we couldnt be happier, says Co-Founder, Tim OSulivan. The main researcher quoted in the now deleted story CSIRO ran on their blog which formed the main body of evidence for the claims stated that the research she had seen was limited but did appear to show that eating (or drinking) a specific kind of Korean pear (so not pears in general, just to make that clear) did appear to have alcohol mitigating effects. No Bake Woolworth Cheesecake is a classic, light and lemony dessert and will be the perfect addition to your Easter or Mother's Day menu! Buy again & Lists. There are two kits, a Messina dulce de leche and coffee cocktail or a Lindt chocolate espresso martini. Then theres the biggest egg, which you might need to share. It was a Wednesday and my housemates who have lived together for several years were embarking on what may well be our final meal together as a house. Like what you see? Their super creamy, smooth chocolates are a gift to all chocolate lovers. Work Health & Safety Show Brisbane announces line-up of speakers. A lot of Australian companies and US companies tend to take Westernised products over into the Asian market, but were trying to do the opposite., In the US, hangover prevention products are a growing market, but it doesn't really exist in Australia at the moment.. Looking for a delicious surprise that will spark everyones attention from the lead-up to, and Easter morning? We barely slept over the last week, it was so stressful, OSullivan says. In fact, Professor Manny Noakes from the CSIRO told news.com.au back in 2015 that there was some validity to the claim that consuming 220mL of pear juice prior to alcohol consumption could reduce blood alcohol levels by 20 per cent and reduced the symptoms of a hangover. Each link opens a larger version of the image. We have worked 7 days a week for the last two years, sacrificed every dollar we have made into this business and this is what we worked so hard for, we couldnt be happier, said co-founder Tim OSullivan. We pay our respect to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples. I have noticed that there are some nights it doesnt work as well, and theyre usually the ones where Ive taken the definition of Litmas Christmas to the next level. Who doesnt love hot chocolate on a cool winter night? Founded just a few years ago, the deal is the latest win for the company, which has successfully marketed its product as a Korean hangover cure and is already stocked in independent supermarkets across the country. Nationwide News Pty Ltd 2023. Get the best of Broadsheet straight to your inbox, 2023 Broadsheet Media. Taste 117 brand new, creative and quirky craft beers released only at GABS. The studies they looked at used a hilarious-sounding 14 item hangover symptom scale to show that drinking 220ml of juice from that pear does appear to have specific effect on concentration the following day. Korean pear juice brand Bae Juice will now be stocked in 900+ Woolworths stores Australia-wide, as the Melbourne-based team signs on its biggest retail deal to date. Other treats include almond easter pebbles, eggmojis, hot cross biscuits and domes, and a sunny side up marshmallow. Let me set the scene, its a Thursday night and we rock up at one of my favourite restaurants in Sydney, Busta. Perfect for those beach days and backyard BBQs. Woolworths provides general product information such as nutritional information, country of origin and product packaging for your convenience. Bae Juice has an enzyme inside that speeds up your alcohol metabolism, resulting in less of a hangover when consumed before alcohol. Find the answer with the beloved Cadbury Dairy Milk Marvellous Creations with Beanies, Jelly and Popping Candy, now available in loveable Bunny form as a single chocolate, bringing the iconic crunch, chew and pop as a sweet indulgent treat for yourself ahead of Easter. Go big or go home, right? Can I get it in an intravenous line please? The Messina cocktail is served in a chocolate egg because its Easter and comes with Baileys Irish creme, cold drip coffee and Mr Black coffee liqueur. Two years ago I thought this product was liquid gold it was only a matter of time, no matter what happened in the world, he says, referencing COVID-19. We were officially no longer a concept or an idea; we . Its a huge deal over there, Tim explains, I came upon it just doing some bar hopping. Can These Complete Strangers Build a Bridge and Get Over It? This results in a reduction of hangover symptoms like headache, dry mouth, and sore throat. It was passed down from generations but also after doing some research, I found a number of articles talking about some research and facts supporting the Korean pear working its magic on hangovers. It is sourced, squeezed and packaged in Naju region, famous for its Asian Pears. A 2015 CSIRO report explains that Korean pears act on key enzymes involved in alcohol metabolism, helping the body feel better after alcohol poisoning. Upon returning to Australia he discovered the CSIRO study while looking for proof to back up his mother in laws claims and eventually got tests done at Omic Australia, a food testing laboratory specialising in food chemistry and microbiology. Its the first to be Australian made in 12 years, with the Easter caskets featuring Milky Bar, KitKat, Scorched Almond Bites, Allens Retro Party Mix, Allens Freckles and Allens Mini Chocolate Raspberries available at all major retailers across Australia. Their bars make for a unique gift this Easter, and the range of options makes it easy to find something people will like. Bae Juice definitely still works after a few drinks, pushing a real focus on BEFORE helped with our overall messaging as we had to educate a market. So, as someone who loves a bevvy, I was intrigued when a little pouch of something called Bae Juice was offered to me with the golden promise of reducing, or totally avoiding a hangover. It is now present in 987 Woolworths supermarkets, and earlier this year, signed deals for 241 Dan Murphys and 400 BWS stores across Australia. The company started selling in Australia in February 2019, primarily through its online store. The company has also seen its products stocked in major supermarket chain Woolworths. It has been a hectic rollercoaster every minute of the last two years but reflecting on the journey, it has been awesome, he said. Whip the heavy cream until peaks begin to form. I know, its insane, but there was no headache, no nausea, no feeling slightly weak nothing! Choose Time of Delivery. Confirming the deal was one of the greatest days of our lives, OSullivan says of finding out the deal had been finalised earlier this week. You can order Bae Juice directly here, or find it online at Dan Murphys for $4.99 a pop (subject to availability). The pear juice. Based on our own experiences and analysis during the trials before launching Bae Juice we found Bae works most effectively following the consumption of a 6 pack of beer or a bottle of wine. Aside from drinking the juice before my night out, I didnt take any special precautions to try and prevent a hangover. 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